VPs of Marketing, Heads of Content and founder-CEOs at Series A to Series C SaaS companies.
Most SaaS podcasts are vanity projects. Two co-founders chatting about the journey, twelve listeners, dies at episode nine. The good ones are pure pipeline machines: every guest is an account, every episode is a piece of evidence in a sales cycle, every clip is a LinkedIn ad with a real person's face on it.
Weekly
20 to 30 minutes
Guest interview with a tight problem-solution-proof structure
What gets in the way
- 01Booking guests who are also your target accounts
- 02Avoiding the founder-mythology trap
- 03Repurposing for LinkedIn without spamming the team
- 04Tying episodes back to revenue, not just downloads
How we run it
Plan - guests are accounts
We build the guest pipeline against your ICP. The Top 50 target accounts get an invite to come on the show. The interview is the meeting. Half become customers, half become advocates, none of them feel pitched at.
Optimise - one episode, ten assets
Every recording is broken down into the audio episode, the YouTube cut, three to five vertical clips for LinkedIn, a written takeaway post, a sales-team battlecard with the best quotes, and a guest-shareable highlight reel. One day in the studio, two weeks of content.
Deliver - attribution baked in
Every CTA points to a tracked landing page. We tag listens in your CDP where possible, and we report monthly on episodes-to-pipeline so the show earns its line in the marketing budget.
1 of 3
Guests typically convert into pipeline
10x
Asset multiplier per recording day
6 mo
Typical time to a measurable revenue contribution
We have done this before
A category-defining podcast that became their #1 sales channel
Strategy + Full POD Production for a UK enterprise SaaS brand
“We came in expecting a studio. We left with a content engine, a strategy and a podcast our sales team actually uses.”
Head of Brand (name withheld) - UK enterprise SaaS company
Full POD Production
From £2,500/month
Book a strategy call and we will sketch the first 12 guests against your target account list before the call ends.