Anonymous - B2B SaaS Marketing Team - B2B SaaS
Anonymised at client requestA category-defining podcast that became their #1 sales channel
Strategy + Full POD Production for a UK enterprise SaaS brand
12k+
Monthly downloads by month 6
31%
Of pipeline influenced by the show
£1.2M
Sourced ARR in first year
0
Missed publishing weeks
The challenge
The marketing team had been told to 'launch a podcast' with no clear audience, no format and no growth plan. Two earlier attempts with freelancers had stalled at episode six.
Our Approach
Mapped to the POD System
Plan
We ran a two-day Plan workshop to define the audience (heads of revenue at scaling B2B firms), pin down a sharp positioning, and design a season-based interview format with a tight 28-minute run-time.
Optimise
Their CMO records four episodes in a single batch each month at our studio. Our team handles editing, sound design, transcripts, SEO-optimised show notes and per-episode social packs.
Deliver
Episodes feed directly into their HubSpot workflows. Sales reps share clips in outbound, and the BDR team uses the show as a warm-up before discovery calls.
The outcome
Inside 12 months the podcast became their highest-performing top-of-funnel channel and a fixture on the executive marketing roadmap.
“We came in expecting a studio. We left with a content engine, a strategy and a podcast our sales team actually uses.”
Head of Brand (name withheld)
UK enterprise SaaS company
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