Anonymous - Series A Tech Startup - Tech / Startup
Anonymised at client requestFrom 'we should do a podcast' to chart-topping in 8 weeks
Podcast Launch Programme
Top 20
UK Apple Tech chart at launch
8 weeks
Idea to live, on schedule
12
Episodes ready at launch
Self-serve
Process handed back
The challenge
The marketing director had a CEO who wanted a podcast 'by the end of the quarter'. There was no strategy, no format, no name, no production plan and no time to figure it out.
Our Approach
Mapped to the POD System
Plan
Week one to two: Plan workshop covering audience, positioning, format, naming, sonic branding and a 12-episode content plan tailored to their go-to-market.
Optimise
Week three to five: studio sessions to record the first batch. Our team handled mixing, sound design, artwork production and platform setup.
Deliver
Week six to eight: phased launch across all major directories with a coordinated social and email push. The team handed back a self-running publishing process at the end.
The outcome
The show launched on time, hit the charts on day one, and the in-house team now runs publishing themselves with our team handling production support as needed.
“We went from 'we should probably do a podcast' to a chart-topping show in under 8 weeks. The POD System gave us the clarity and confidence we needed.”
Marketing Director (name withheld)
UK Series A tech startup
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