Anonymous - London Creative Agency - Media & Marketing
Anonymised at client requestA flagship show that re-positioned the agency as category leaders
Strategy + Studio Hire + Editing partnership
8
Inbound RFPs cited the podcast
+62%
Average deal size in year one
Weekly
Cadence held for 18 months
200k+
LinkedIn impressions per month
The challenge
A creative agency wanted to compete for bigger retainers but lacked a public proof-point of their thinking. They needed something that worked harder than another blog or LinkedIn carousel.
Our Approach
Mapped to the POD System
Plan
We designed a roundtable format featuring the agency's senior creatives in conversation with one external guest per episode. Format, naming and visual identity were built in a single workshop sprint.
Optimise
Recordings happen weekly at our studio with our engineer, and our team turns each session into a clean episode plus three vertical clips for LinkedIn and Instagram in 48 hours.
Deliver
Episodes ship every Wednesday. The agency's leadership uses the show in pitches and the new business team treats it as a top-of-funnel asset.
The outcome
The podcast is now a permanent part of the agency's positioning and has materially shifted the kinds of clients walking through the door.
“Other studios gave us a room. These guys gave us a strategy, a production team and a show that's become our best lead generation channel.”
Founder & CEO (name withheld)
London creative agency
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